About Us Old

My name is Charmaine James. I’m the founder of Locsanity as well as a mom, a wife and a former corporate executive. I launched Locsanity in 2017 from very humble beginnings. When I first started out, my passion was simple: I wanted to find products that were safe to use on myself and my children. Dissatisfied with the options that I found in the marketplace, I decided to create the exact loc care products I wanted to use. After many sleepless nights and tear-soaked pillowcases, I was able to build the company into the success I knew it could be. Locsanity is now a thriving online hair and loc care haven serving customers across the globe. We are thrilled to be a part of the natural hair care industry and are thankful for every customer who has put their trust in us.

We hope you enjoy our products as much as we enjoy making them. If you have any questions, comments or suggestions, please don't hesitate to contact us. We are always innovating and working to make our products better.

Charmaine James, Founder


Our Mission


Our Vision


Our Core Values